Factors contributing to the success of Electronic Publishing
The world of publishing has witnessed a rapid transformation from the traditional printing method to the digital or electronic resources. This evolution is the result of the increasing acceptance and market share of electronic publishing.
E-publishing experienced a significant boom with the growing success of digital formats of books, articles and magazines in the consumer market. It has changed the way books and other literature are read and published.
Various factors supporting the widespread acceptance of electronic publishing are discussed below:
Technology: Technology innovation and readiness, backed by the robust Information and Communication technology (ICT) Infrastructure is the major attribute. It has made it possible to access the high speed internet services almost everywhere. Thus, it is much easier to publish the content in no time and enjoy widespread distribution and market base.
Usage of Mobile devices: Phenomenal success of the mobile devices led to a rapid growth in their usage. With the availability of wide range of mobile devices, the digital resources can be instantaneously accessed anywhere. This facilitates ease of use, mobility and convenience to the users. Publishing content on mobile devices has numerous benefits like lower investment, lower production and storage costs.
Business competitiveness: It is one of the prominent factors. In this highly competitive business environment, one must have online presence to build a global customer base. It helps in interacting and engaging with the customers as and when desired. It also helps in increased revenue and profit generation.
Government: A government highly influences the E-publishing of a country. Organizations are more inclined to use digital services when there are better government policies and vision, subsidies and increased e-participation. Government can encourage the citizens to use e-services by involving themselves in various development projects and in turn reduce corruption and unauthorized actions.
Other than the above stated attributes, success of electronic publishing is further dependent upon the following advantages and services provided by it:
· Instantaneous access: Electronic resources can be instantly accessed in no time as per reader’s convenience.
· Rapid distribution and transfer: Once the content is generated, it can be rapidly distributed and transferred over the web.
· Increased interactivity: Customized features like multimedia, navigation, pop-ups, and push-notifications can be added to increase interactivity between the authors and readers.
· Cost-effective: Costs of production, storage, distribution and marketing are highly reduced.
· Up-to-date: Electronic articles can be revised and upgraded as and when needed whereas it is very difficult to edit and upgrade a paper edition.
· Exhaustive information on tips: Features like web links and navigation pages can be provided. This helps in providing relevant information on tips and there is no need to go through the heaps of books.
· Security: Electronic documents can be encrypted and limited to targeted customers to prevent unauthorized access.
· Market research data: Using the features like analytics and efficient electronic interaction with the client can lead to generation of highly useful market research data.
· Above all, it provides a cost-efficient, portable and convenient single package for readers.
